Up-to-date learning formats, languages, and internationally recognized diplomas — everything needed to train professionals in tourism and hospitality.
Duration
3 years — after High School/Secondary Eduaction/Post-Secondary Eduaction
2 years — for those getting a second undergraduate degree
1 year — for those who studied at a partner university
Study Modes
On-Campus
Distance Learning
Languages
Russian
English
Diplomas
Swiss Geneva Business Institute Diploma - a professional business qualification that provides practical skills and industry recognition
AHLA diploma - proof that you’ve been trained to meet professional standards in hospitality
Turkish diploma - an official document issued by accredited educational institutions in Turkey
Business Administration
Graduates of the program possess modern business management skills and are capable of developing growth strategies, managing finances, personnel, and projects, and effectively using digital tools to achieve company goals.
The program includes:
Introduction to Business and Entrepreneurship
Fundamentals of the economic system, types of businesses and the company life cycle.
Organizational Management
Organizational structure, delegation and corporate culture.
Strategic Management
SWOT analysis, strategy development and implementation.
Financial Management
Budgeting, investments and financial reporting.
Human Resource Management
Motivation, leadership and communication.
Marketing and Brand Management
Digital tools and brand positioning.
Operations Management
Production, logistics and quality control.
Project Management
Agile, Scrum and project implementation.
Business Analytics
Business Intelligence (BI), data visualization and decision-making.
Legal Support
Labor law, contracts and intellectual property.
International Business
Export, import and cross-cultural management.
Innovation and Startups
MVP, acceleration and investment.
Sustainable Development
ESG, environmental responsibility, and community engagement.
Defense of the graduation project
Internship at partner companies
Comprehensive theoretical examination
Business Analyst
Financial Manager
Project Manager
Business Development Manager
HR Manager
Operations Management Specialist
Brand Manager / Marketing Specialist
Entrepreneur
Head of Sales Department
Strategy Consultant
ESG Specialist
Export and Logistics Manager
PR and Marketing
The bachelor's program is designed to train specialists with a solid foundation and practical skills in the fields of PR and marketing. Students study communication theory, strategic planning, digital technologies and reputation management in the international context of hospitality and tourism.
The program includes:
Communications Ethics, Law & Regulation
Public Relations Writing
Social Media: Objectives, Strategies, Tactics
Theory, History & Practice of PR
Managing Media Relations
Critical Business Skills
Strategic Communications
PR Consulting
PR in Non-Profit Orgs
PR Specialties
Integrated Marketing
Global & Intercultural Comms
Public Opinion & Issues
Investor Relations
Government Affairs
Crisis Communication
Bachelor’s Thesis Defense
Practical Internship with a Report
Theoretical Exam
PR Manager and Brand Manager
Marketing Specialist (Digital/Analytics)
PR Project Manager
Reputation Specialist
Marketing Strategy Analyst
Content Manager / Media Planner
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