Актуальные форматы обучения, языки и дипломы международного образца — всё, чтобы подготовить специалистов в области туризма и гостеприимства.
Сроки обучения
3 года — после 11 класса / колледжа
2 года — второе высшее
1 год — ВУЗ-партнёр
Формат
Очное
Заочное
Языки
Русский
Английский
Дипломы
Европейский диплом
Диплом AHLA (США)
Диплом Турции
Business Administration
Graduates of the program possess modern business management skills and are capable of developing growth strategies, managing finances, personnel, and projects, and effectively using digital tools to achieve company goals.
The program includes:
Introduction to Business and Entrepreneurship
Fundamentals of the economic system, types of businesses and the company life cycle.
Organizational Management
Organizational structure, delegation and corporate culture.
Strategic Management
SWOT analysis, strategy development and implementation.
Financial Management
Budgeting, investments and financial reporting.
Human Resource Management
Motivation, leadership and communication.
Marketing and Brand Management
Digital tools and brand positioning.
Operations Management
Production, logistics and quality control.
Project Management
Agile, Scrum and project implementation.
Business Analytics
Business Intelligence (BI), data visualization and decision-making.
Legal Support
Labor law, contracts and intellectual property.
International Business
Export, import and cross-cultural management.
Innovation and Startups
MVP, acceleration and investment.
Sustainable Development
ESG, environmental responsibility, and community engagement.
Defense of the graduation project
Internship at partner companies
Comprehensive theoretical examination
Business Analyst Financial Manager Project Manager Business Development Manager HR Manager Operations Management Specialist Brand Manager / Marketing Specialist Entrepreneur Head of Sales Department Strategy Consultant ESG Specialist Export and Logistics Manager
PR and Marketing
The bachelor's program is designed to train specialists with a solid foundation and practical skills in the fields of PR and marketing. Students study communication theory, strategic planning, digital technologies and reputation management in the international context of hospitality and tourism.
The program includes:
Communications Ethics, Law & Regulation
Public Relations Writing
Social Media: Objectives, Strategies, Tactics
Theory, History & Practice of PR
Managing Media Relations
Critical Business Skills
Strategic Communications
PR Consulting
PR in Non-Profit Orgs
PR Specialties
Integrated Marketing
Global & Intercultural Comms
Public Opinion & Issues
Investor Relations
Government Affairs
Crisis Communication
Bachelor’s Thesis Defense Practical Internship with Report Theoretical Exam
PR Manager and Brand Manager
Marketing Specialist (Digital/Analytics)
PR Project Manager
Reputation Specialist
Marketing Strategy Analyst
Content Manager / Media Planner
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